Docomo shops starting to sell the new iPhone 5s and 5c
September 20, 2013, Tokyo, Japan - President Kaoru Kato, center, of NTT Docomo hands the very first iPhone to one Hidenori Kato, second from right, at a Docomo shop in Tokyo as sales of Apple's latest iPhones begins across Japan on Friday, September 20, 2013. Flanking the two are, actors Ken Watanabe and Maki Horikita.
After consistently losing its market share to its competitors - Softbank and KDDI - with the Apple smartphones in their lineups, the nation's leading mobile phone provider has now joined its rivals in selling iPhones. Docomo's move will likely deal a blow to Japanese smartphone manufacturers such as Sony Corp., Fujitsu Ltd. and Sharp Corp. (Photo by Natsuki Sakai/AFLO)